LooseHeadz is proud to announce JAECOO as the Official Headline Partner of 24/7s, the charity’s double Guinness World Record attempt to stage the longest continuous games of men’s and women’s rugby 7s ever played in support of mental health.
Taking place at Sandbach RUFC on 24-25 July 2026, 24/7s will bring together players, clubs, rugby legends and supporters from across the game to raise vital funds and awareness for rugby’s mental health movement.
The challenge aims to set a new Guinness World Record for the longest continuous game of men’s and women’s rugby 7s ever played, with players taking to the field for over 24 hours. The men’s team will attempt to break the existing record of 24 hours, 30 minutes. Building on the success of LooseHeadz’s previous double world record challenge for the longest games of 15s in 2026, the event is set to be one of the biggest community-driven rugby fundraising initiatives ever undertaken.
The partnership marks a significant milestone for LooseHeadz as JAECOO deepens its commitment to supporting mental health across rugby. Alongside its role as Official Headline Partner of 24/7s, JAECOO is also the Official Partner of the LooseHeadz Roadshow, which is touring rugby clubs across England and Scotland throughout Summer 2026.
The Roadshow brings the LooseHeadz mission directly into clubhouses and communities, introducing new audiences to rugby’s mental health while helping existing partner clubs feel more inspired, engaged and better equipped to support their members. Through club visits, workshops, conversations and events, the Roadshow helps create environments where players, coaches, volunteers and supporters feel comfortable speaking openly about mental health.
Together, the Roadshow and 24/7s represent a shared commitment from LooseHeadz and JAECOO to strengthen rugby communities and ensure more people have access to support when they need it most. While the Roadshow is taking the conversation around mental health directly to clubs across the UK, 24/7s will serve as a national moment to unite the rugby community behind the cause.
24/7s will provide a powerful platform to showcase the positive impact rugby can have when communities come together behind a common purpose. Throughout the 24-hour challenge, participants and supporters will help raise awareness of the mental health challenges facing players and clubs while generating funds to support LooseHeadz’ mission to place a mental health champion in every rugby club worldwide.
Rob Shotton, Co-Founder of LooseHeadz, said: “We’re incredibly proud to welcome JAECOO as the Official Headline Partner of 24/7s. Their support of both this world record attempt and the LooseHeadz Roadshow demonstrates a genuine commitment to the well-being of rugby communities. Delivering a world-record attempt of this magnitude requires ambitious partners who share our belief in rugby’s power to make a difference, and JAECOO’s support will help make it possible.
Beyond the event itself, this partnership will help us generate awareness, engagement and funding needed to further our mission and support more rugby clubs around the world. JAECOO is already making a significant impact within the game through its investment in rugby competitions, podcasts and community initiatives, and we’re excited to work together to create something truly special that leaves a lasting legacy for rugby and mental health.”
Victor Zhang, Managing Director of OMODA UK, added: “At JAECOO, we believe the strongest communities are built on resilience, support and shared experiences, which is why we are proud to become the Official Headline Partner of 24/7s. This is far more than a world record attempt; it is a powerful demonstration of what can be achieved when the rugby community comes together behind a meaningful cause.
Our partnership with LooseHeadz reflects a long-term commitment to supporting the people at the heart of the game, from grassroots clubs to the wider rugby family. Through initiatives such as the Roadshow and now 24/7s, we want to help create lasting change, encourage more open conversations around mental health, and ensure more people know that support is available when they need it.
We’re excited to stand alongside LooseHeadz as they inspire communities, break records and continue their mission to save lives.”
The 24/7s World Record attempt is expected to attract participants and supporters from across the UK and beyond, creating an unforgettable celebration of rugby, resilience and community spirit. Supporters can find out more, donate or get involved through LooseHeadz channels in the lead-up to the event.
About OMODA&JAECOO
OMODA is committed to design, intelligence and sustainable responsibility, bringing cutting-edge design and futuristic technology to young Generation Z users, offering them stylish vehicles ahead of their time. In the name OMODA, the “O” stands for life and vitality, a symbol of the essential element of life, oxygen. “MODA” is derived from modern fashion trends, while representing a new global focus on a sustainable lifestyle, an embodiment of ecological greenery and avant-garde style. OMODA is dedicated to embracing global consumers and creating a forward-looking brand for a spirited new generation of car buyers. This attitude is embodied in OMODA’s first model to arrive in the UK, the OMODA 5. A brand-new off-road brand arriving in Europe for the first time, the name JAECOO is inspired by a fusion of “Jäger” (meaning “hunter”) and “cool.” This melding of cultures captures both off-road and urban environments. With more than a decade of experience gained from a joint venture with the world’s most established off-road manufacturer, JAECOO was created to be “from classic, beyond classic”, dedicated to innovation, taking on the urban off-road environment with exceptional performance, world-class safety features and forward-thinking, intelligent technologies. JAECOO blends the experience and craftsmanship of teams from across the world, with the aim of establishing a new standard for urban off-roaders. Combined, OMODA&JAECOO is the fastest-growing global automotive brand, with 570,000 cumulative sales to date. It is part of Chery Holding Group, which climbed 152 places to 233rd on the 2025 Fortune Global 500, with a revenue of $39.1 billion in 2024.
For more information, visit our websites: omodaauto.co.uk and jaecoo.co.uk or the global website www.omodajaecoo.com
