LooseHeadz is proud to announce FIJI Water as the Official Water Partner of 24/7s, its upcoming world record attempt taking place on 24-25 July 2026 at Sandbach RUFC.
The event will see communities come together in an attempt to break the Guinness World Record for the longest continuous games of Rugby Sevens, with both men’s and women’s records being targeted over a non-stop 24-hour period. The men’s team will attempt to break the existing record that stands at 24 hours, 30 minutes.
24/7s marks LooseHeadz’ second double world record attempt and forms part of the charity’s mission to place a mental health champion in every rugby club around the world. Funds raised through the challenge will support the continued growth of its life-saving mental health programmes across the rugby community.
Adding further international support to the event, former Fiji internationals Niki Goneva and Niko Matawalu have joined as official ambassadors for the challenge, lending their backing to a cause that continues to unite rugby communities around the world.
As Official Water Partner, FIJI Water will support players, volunteers and supporters throughout the event, helping keep participants hydrated during one of the most demanding challenges ever undertaken in rugby.
Rob Shotton, Co-founder at LooseHeadz, said: “This is a huge moment for LooseHeadz. We’re incredibly grateful to have FIJI Water supporting our mission and joining us for 24/7s.
While we’re aiming to break world records, the real goal is to break the stigma around mental health. With the support of FIJI Water and rugby legends Niki Goneva and Niko Matawalu, we’re bringing the rugby community together to raise vital funds, start life-changing conversations and ensure nobody in our game suffers alone.”
“FIJI Water has always been rooted in wellness, but what defines our collective health is evolving,” said Clarence Chia, senior vice president of marketing for FIJI Water. “This is a moment when finding genuine connection has felt increasingly vital, and we are thrilled to partner with LooseHeadz to support a movement that normalizes conversations around mental wellbeing. Rugby is a connector among communities, and this partnership exemplifies our commitment to driving meaningful cultural conversation and bringing people together in everyday moments of authentic support.”
Niki Goneva and Niko Matawalu, added: “Mental health affects every team, every club and every rugby community, which is why we’re proud to support 24/7s and the incredible work LooseHeadz is doing. Rugby is built on community and looking after one another. We’re proud to stand with LooseHeadz as they bring the rugby community together for such an important cause.”
The partnership brings together two organisations committed to supporting people to perform at their best, while placing wellbeing at the heart of the conversation.
About FIJI Water
FIJI® Water is an artesian water bottled at the source in Viti Levu (Fiji islands). Known for its soft, smooth taste, FIJI Water is sourced from an ancient artesian aquifer deep within the earth, where it is protected from external elements. FIJI Water has a pH of 7.7 and is available in a variety of sizes, including 330mL, 500mL, 700mL Sports Cap, 1L, and 1.5L. As of 2022, FIJI Water’s best-selling 500mL and 330mL bottles have transitioned to 100% recycled plastic (rPET) – bottle only. Since 2007, the FIJI Water Foundation has helped to preserve and protect the Sovi Basin and improve the lives of native Fijians. To discover Earth’s Finest Water®, please visit www.fijiwater.co.uk, like us on Facebook, or follow us on Instagram.
