LooseHeadz and d3 Tape UK are collaborating again in another World Record Challenge.

Following d3 Tape UK’s involvement in last year’s record-breaking event, we’re delighted to have them back as part of another incredible challenge that brings together the rugby community for something much bigger than the game itself. Players, officials, volunteers and supporters will come together at Sandbach RUFC in an attempt to break the Guinness World Record for the longest continuous game of rugby sevens, demonstrating the resilience, camaraderie and spirit that rugby is renowned for.

While breaking a world record is an incredible achievement, the event’s real purpose is far more important. The challenge aims to raise vital awareness and funds for LooseHeadz, rugby’s leading mental health charity, whose mission is to place a mental health champion in every rugby club and ensure everyone involved in the game knows it’s okay to ask for help. By encouraging open conversations and tackling the stigma surrounding mental health, LooseHeadz continues to make a lasting impact across the rugby community.

d3 Tape UK added: “At d3 Tape UK, we believe that supporting athletes extends beyond helping them perform and recover physically. Mental wellbeing is just as important as physical health, and initiatives like the 24/7s Challenge provide a powerful platform to keep these conversations going. By continuing to raise awareness, we can help ensure more people feel supported, more clubs are equipped to help their members, and more lives are positively impacted.

“Honoured to be involved once again, providing support to those taking part in this incredible endurance event and standing alongside an organisation whose work continues to make a genuine difference.

“We wish every player, volunteer and supporter the very best of luck. Together, we can continue to raise awareness, strengthen the rugby community and help #TackleTheStigma.”

Click here for more information on our 24/7s World Record attempt.