LooseHeadz & The British & Irish Lions Trust

The British & Irish Lions Trust has today announced its five charity partnerships all of which have rugby at the heart of what they do and make a real impact on communities.

• LooseHeadz
• Dallaglio RugbyWorks
• Matt Hampson Foundation
• My Name’5 Doddie Foundation
• Wooden Spoon

The two-year partnerships will allow the charities to use The British & Irish Lions digital platforms and the Lions Charitable Trust branding for promotion. The Lions will also collaborate with the charities on fundraising and awareness events. In addition, merchandise from the Lions Tour to Australia, signed by the 2025 squad, will be provided to each charity for auction.

Rob Shotton, Co-Founder, LooseHeadz said: “LooseHeadz started as a conversation at the end of our local rugby club bar whilst watching the Lions Tour of New Zealand back in 2017. Just 6 and a half years later, to partner with the Lions is a monumental milestone in our journey. When we first penned our ambitious 10-year business plan, the vision of joining forces with the Lions for this Tour was a cherished dream. And now, as this dream becomes a reality, it stands as our crowning achievement. This partnership, deeply rooted in the very essence of rugby, ignites our fervent belief that alongside an organisation as iconic as the Lions, we can take LooseHeadz to the next level. We’re excited to join the pride and tackle the stigma together.”