Our Mission

Place a mental health lead into every rugby club around the world. 

The mission is simple; to place a mental health lead into every rugby club around the world, and equip them with a toolkit of resources to help #TackleTheStigma. We fund this through the sale of our clothing range, with 100% of the profits being used to help #TackleTheStigma.

We believe that by building a community, united around a shared mission, we can begin to turn the tide against poor mental health. We do this by creating rugby clothing designed to get people talking. Working closely with our exceptional partners, we strive for diversity and a positive impact on our communities in everything we do.

We will never know if we have achieved our mission, and that is why we will never stop!

Every purchase of LooseHeadz clothing helps fund our Foundation. We guarantee that 100% of the money raised will be used to #TackleTheStigma.

Find out more about the LooseHeadz Foundation and the initiatives we support here.

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Our Values

Our values reflect those we hope would be represented in any rugby club across the world.

Use business as a force for good

We believe that business can be a force for positive change, and that is why #TackleTheStigma is our North Star. We will always aspire to do the right thing.

Wear the posts with pride

We focus on making great products which, wherever possible have a minimal negative impact on our environment and communities. But we can, and will do better.

Business unusual

Who would have thought starting a company to give away money was a good idea? We do this because we love what we do, not to make money. We believe in the value of ‘rugbyness’, and this is at the heart of everything we do.

The importance of community

We believe in the power of sport to change the world. Whether online or on the pitch, we want to leave a lasting legacy. We want LooseHeadz to represent everyone.

Our Partners

We are not experts in mental health. Instead, our mission is to raise awareness, and funds for those better qualified to help.

That is why we have partnered with Mental Health Foundation. Through their expertise we are able to support research backed initiatives to #TackleTheStigma.

Find out more about Mental Health Foundation.

Our Ambassadors

We are truly humbled by the incredible support shown by our ambassadors to date. Their backing has allowed us to reach more people than we ever thought possible, but we hope to lean on them a little more to help reach even more of you.

Meet our ambassadors


The LooseHeadz Academy is our way of giving back, and saying thank you to everyone who has supported us in our campaign to #TackleTheStigma.

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